Miami, Florida – Oct 3rd, 2024– Adfuel Inc., a global leader in digital advertising solutions, is pleased to announce a new strategic partnership with two of the most respected figures in the apparel industry, Ara Bedrosian, President and CEO of Los Angeles-based companies including E8TH GROUP, INC., TURN KEY BRANDS, INC., TURN KEY 3PL, INC., and JB BRITCHES, INC., and Mike Purkis, President of Caulfeild Apparel Group, a company trusted in the retail industry since 1886. The partnership aims to bring renowned fashion brands such as Soft Cloth, JB Britches, Coastaoro California Shirt Co., American Vintage Manufacturing Co., Joe Boxer, Modern English, Benson, Robert Graham, Outland Denim, and Stacy Adams under one digital flagship store www.mensstore.com, powered by Adfuel’s advanced digital platform.
The collaboration is a significant milestone for all parties involved, combining Adfuel’s cutting-edge digital advertising capabilities with Bedrosian and Purkis’ decades of experience in the garment industry. This union aims to revolutionize the way these leading fashion brands reach and engage with their customers on a global scale.
A Visionary Partnership
Adfuel’s President, Daniel A. Pasco, expressed his enthusiasm for the partnership, stating, “This is more than just a business deal—it’s a culmination of my lifelong passion for the garment industry. I began my career in the denim business back in the early 80s, working on both the retail and wholesale sides. To now have the opportunity to work with two iconic figures like Ara and Mike, bringing their legendary brands under one online flagship store, feels like a full-circle moment.”
The partnership is poised to redefine how fashion brands engage with the digital marketplace, utilizing Adfuel’s sophisticated platform to deliver a seamless online shopping experience for customers worldwide. Pasco added, “It’s a win-win for everyone involved. Our Miami-based creative team will spearhead the brand’s digital marketing strategy, while our Canadian team will tackle the technology side, ensuring that we deliver the best in-class digital solutions to elevate these incredible brands.”
The Power of Adfuel’s Digital Platform
Adfuel’s platform is a comprehensive solution designed to optimize digital advertising and online retail. By leveraging advanced analytics, machine learning, and a proprietary ad-serving engine, the platform delivers targeted, high-impact campaigns that maximize customer engagement and conversion. For the brands under Bedrosian and Purkis’ leadership, this means unparalleled visibility in the global market.
“Our platform allows brands to take control of their digital presence and scale rapidly,” said Pasco. “By integrating Adfuel’s technology, we’re offering these brands the tools to not only reach their existing customer base but also expand into new markets with precision and efficiency.”
Ara Bedrosian: A New Era for Iconic Brands
Ara Bedrosian, a veteran in the fashion and garment industry, is equally enthusiastic about the partnership. “Partnering with Adfuel is a natural next step for us. We’ve built these brands over decades, and now we’re taking them to the next level with a partner who understands both the fashion and technology spaces. Adfuel’s digital platform gives us the opportunity to connect with our customers in a way that hasn’t been possible before.”
Bedrosian’s portfolio of brands, including Soft Cloth, JB Britches, Coastaoro California Shirt Co., and American Vintage Manufacturing Co., has long been synonymous with quality craftsmanship and timeless style. With Adfuel’s help, these brands are now set to expand their reach beyond traditional retail, tapping into the growing demand for digital shopping experiences.
“We are extremely delighted to be working with the Adfuel team,” Bedrosian continued. “Their understanding of digital commerce, combined with our expertise in apparel, creates a powerful synergy that will help us grow exponentially.”
Mike Purkis: A Century-Old Legacy Meets Cutting-Edge Technology
Mike Purkis, President of Caulfeild Apparel Group, which operates iconic brands such as Joe Boxer, Modern English, Benson, Robert Graham, Outland Denim, and Stacy Adams, echoed Bedrosian’s sentiment. “We’ve been trusted in the retail game since 1886, and it’s time for us to take our brands into the digital age in a big way. Partnering with Adfuel allows us to bring our brands to the next level. Their expertise in digital advertising is unmatched, and we’re excited to explore the global market together.”
Purkis also noted the importance of maintaining the integrity and heritage of each brand while embracing modern technology. “What’s special about this partnership is that while we’re expanding our reach globally, we’re doing so in a way that honors the rich history of each brand. Adfuel understands this balance and is the perfect partner to help us achieve our goals.”
A Collaborative Approach to Digital Success
The partnership will see Adfuel, Bedrosian, and Purkis working closely together to create a unified digital strategy for all the brands involved. Adfuel’s creative team in Miami will lead the charge on branding, content creation, and customer engagement, while its Canadian team will focus on the technology that powers the online platform, ensuring a seamless shopping experience for customers around the world.
“Our goal is to create a cohesive digital presence for all these brands, one that speaks to their legacy while embracing the future of retail,” said Pasco. “With our combined expertise, we’re confident that we can take these brands to new heights.”
Looking to the Future
This partnership marks the beginning of an exciting new chapter for Adfuel, Bedrosian, and Purkis. By combining Adfuel’s state-of-the-art digital platform with the rich history and expertise of Bedrosian and Purkis’ garment companies, the stage is set for significant growth and success in the global marketplace.
Ara Bedrosian concluded, “This is just the start of what we can achieve together. The fashion industry is evolving, and we’re excited to be at the forefront of that evolution with Adfuel as our partner.”
Mike Purkis added, “We’ve been around for over a century, and with Adfuel’s help, we’re ensuring that we’ll be around for many more. This partnership is all about growth, innovation, and staying true to the values that have made our brands successful.”
About Adfuel Inc.
Adfuel Inc. is a leading digital advertising platform, specializing in programmatic advertising, advanced analytics, and brand strategy. With teams in Miami and Canada, Adfuel partners with global brands to drive digital transformation and success in the online marketplace.
For more information, visit http://www.goadfuel.com/
Media Contact:
Isabella Pasco
Chief Marketing Officer & VP of Sales North America
Adfuel Inc.
905-325-6477
bella@goadfuel.com
Antonella Bracali
Social Media Director North America
Adfuel Inc.
antonella@goadfuel.com