Good marketing strategies are one of the critical features of a successful business in the world today. Moreover, do you know approximately 14 percent of new businesses fail due to poor marketing techniques? However, with improved technology and internet access, 83 percent of businesses use online marketing to sell their products and services. Surveys show that 81 percent of companies use different social media platforms such as Facebook, 78 percent use websites, and 69 percent use emails. According to Forbes, in 2020, close to $356 billion was spent on online marketing, and experts project that the revenue will reach $460 billion by 2024.
Digital marketing, prominently known as online marketing, uses the internet and other digital technologies to promote products and services. Additionally, it involves programmatic advertising. Google offers different online marketing courses that teach marketing experts how to use various online marketing channels. Other than improved technology and internet access, businesses are moving from ancient marketing methods like print ads to modern techniques like websites because of stiff competition.
How important is online advertising in businesses today? This article takes an in-depth analysis of why businesses need to switch to digital advertising.
Businesses may spend thousands to publish an advert in magazines and newspapers, and the cost may run into millions if the advert is done on Tv and radio. However, when marketing online through digital media like websites and Twitter, businesses spend approximately 10 to 20 percent of their total revenue. Consequently, compared to traditional advertising techniques such as billboards, digital marketing is much cheaper and effective. Experts cite that businesses should consider factors such as the size of the business when setting a digital marketing budget.
2. Accessible by Many People
Digital marketing is crucial as many of clients nowadays operate online. Over 3 billion people use various social platforms globally, and the number is expected to reach 4.5 billion by 2025. Most people utilize the internet to get useful information concerning different items. This means that billions of people are waiting to discover more about your business. As a result, when companies update posts about their product on social platforms, it is accessed by numerous people worldwide. Not only does it generate more revenue through sales, but promotes brand awareness.
3. Suitable for Customer Communication
Traditional marketing techniques only allow one-way communication since customers can’t raise questions about your products. Contrary, internet marketing creates a two-way communication channel, whereby clients can inquire more about a product or service. Always ensure that your run a PPC advert where clients can get contact information about your business. They can also chat, email, or call your business to get their inquiries answered. By doing so, you open doors for communication which helps you build a connection with your customers.
4. It Helps you Focus on the Target Market
When using traditional advertising methods, the information may reach close to one million readers. The big question is; what percent of the readers is your target audience? Advertising through different digital media gives you chance to reach a specific audience group. By using different keywords and other SEO techniques, you can generate and post relevant content about your products, which helps you reach the target audience.
Whether you are a startup or a well-developed business, Adfuel™’s Universal Advertising Platform and Interactive Dynamic Ads provide better scientific and affordable ways to reach more extensive and diverse audiences, as well as refine specific audiences for niche marketing.
5. It Builds Brand
For many businesses, more so startups, brand awareness plays a key role in generating revenue. Online advertising attracts the targeted traffic who are more likely to purchase your products. Similarly, since online businesses are virtual and in most cases, clients don’t physically visit the shop, always ensure that you deliver what your company promises to help build better relationships.
Also, by easily interacting with your clients on internet platforms, clients are guaranteed of satisfaction. This enables more people to know your business through referrals and good reviews, which grows your brand.
With the various benefits of Digital Advertsing,our Universal Advertising Platform gives you more value for your dollars. We enhance you reach to market across Google, Facebook, and Programmatic at pocket-friendly prices. Besides, it allows the advertiser to cross individual channel data between advertising mediums, which can’t be done if you are using each medium separately. Because of that, the platform utilizes the data to create lookalike audiences for broader reach and acquisition.