GEO-FENCING
MICRO-PROXIMITY
Geo-Fencing
A solution in which a virtual barrier is created around a defined area. A geo-fence is used to trigger or show eligibility, and receive certain ads and notifications based on the location of user’s device.
Contextual Targeting
Geo-Audiences
Geo-audience selection allows you to define the demographics and consumer behavior. Base your marketing and advertising strategy on real-world activity to ensure you are reaching your target consumer accurately and efficiently
MICRO-PROXIMITY / GEO-FENCING
Location based targeting is evolving rapidly, making real time messaging more powerful than ever.
Empower your Digital Marketing Initiative with a Custom Package of Location-Based Solutions
Target your audience with access to accurate Geo-fencing, re-targeting, and behavioral targeting via billions of location-aware data points. Our Geo-targeting capabilities enable you to deepen your engagement with online consumers and serve the right ad to the right person at the right time and place.
What is Geo-Fencing / Micro-Proximity?
Geo-Fencing and Micro-Proximity targets people based on their current actual physical location.
If a marketer wants to reach anyone walking the floor of their biggest competitors in real time, now they can with Micro-Proximity.
Marketers identify specific commercial locations where their ideal target audience is located. These locations are mapped and turned into targetable data segments.
These data segments are used to target a programmatic advertising campaign across thousands of apps in real time.
Adfuel Partners are using these advanced targeting technologies to help their local marketers intercept consumer purchasing decisions in real time. For example, a car dealer’s campaign can reach a prospective buyer at another dealership in real time to propel them to visit one more dealership before they make their final purchasing decision.
Marketers know where their favourite target audiences are spending time. Marketers know if consumers frequent competitor locations, visit certain stores, inhabit specific buildings, or determine future plans. With this information marketers are leveraging their target consumer’s specific location information to deliver an ad impression while the consumer is spending time at an event, at a competitor location, getting coffee, and more.
Adfuel’s focus on quality execution, campaign management, optimization, and using the best technological advancement is critical when running narrowly targeted Geo-Fencing solutions.
