MULTI-PLATFORM TARGETING RIGHT AUDIENCE ACROSS ALL DEVICES

Frequently Used Targeting Mix / Options

General Population
• Display Advertising within GTA targeted

Content Targeting
• Niagara Falls Attractions, Top Attractions, Boat Tours

Data Targeting
• Niagara Boat Cruises
• Conquest Targets (competitors or Similar products in class)

In-market > What to Do > Attractions

• Previous Purchases = Attractions • Target Demographics: Young Families, Leisure Travel, and Day Trippers

Geo Fence= Hotels, Attractions, Casino

Retargeting
• Desktop site visitors • Display
• Search retargeting
We’ll optimize across content targets, data sets & platforms based on performance

Geo- GTA & Niagara Region