NATIVE
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What is Native Advertisement?
Native advertisement can display your ad to fit the style of the platform it is placed on, engaging your audience in a natural way.
The ad becomes part of the way they experience relevant content, resulting in stronger engagement and recall, and the ads are retargeted to your audience once they have clicked through.
Location
Placed within content
Design
Formatted like content
Relevance
Aligned with content or target audience
Disclosure
Marked as being sponsored
Facts about Native Advertisement?
- Nearly three-quarters of publishers and media outlets have published sponsored content.
- 70% of consumers said they would rather learn about a product or service through content rather than traditional advertising. -Content Marketing Institute,
- Spend on native advertising is expected to quadruple this year.
- Implemented poorly, sponsored content and native advertising could weaken the credibility of publishers and brands.
- Native ad revenue is expected to make up 74% of total ad revenue in the U.S. by 2021, and native ad spending will reach $21 billion by 2018.
- More than 50% of consumers who click on native advertising do so with the intention of purchasing, compared to 34% of those who click on banner ads.
- 82% – brand lift generated by native ads among users.
- For marketers, native advertising could be a more effective way to reach potential customers, while sponsored content has the potential to supplement social media revenue.
- 45.4% of consumers polled said native advertising is a type of advertising that’s more relevant to them.
