According to surveys, approximately 98 percent of first-time website visitors abandon sites without purchasing any item or service. However, that doesn’t mean that they are against your business brand or dislike your item or service. Some of them might be researching about your items or services before returning to the site to purchase.
Retargeting, renowned as remarketing, is a game-changer in the digital marketing world. According to experts, retargeting is a digital advertising technique that alerts your website guests of the products and services you sell, if they abandon the site without purchasing. Apart from operating with site banner ads, search, and apps, retargeting allows marketers to show site guests relevant product and services adverts when visiting other websites. Moreover, retargeting labels sites users by incorporating a pixel code within the target webpage or mail, which inserts cookies in the user’s browser. Successful digital marketers currently utilize retargeting as an essential tool to link with potential clients and boost their sales.
Based on research, here are some reasons why online stores should invest in retargeting campaigns as a means of improving their sales;
1. It Captures Cart Abandoners
Statistics show that 70 percent of online shoppers ditch their carts before exiting a shopping website. By retargeting, digital marketers can cleverly convert first-time online shoppers to frequent buyers. Moreover, retargeting allows you to follow them back with regular adverts, characterized by items they left on the cart. Hence, through constant Ad reminders, the “cart abandoners” may return to the site and purchase items they abandoned on the cart.
2. Promotes Brand Awareness
Retargeting campaigns play a significant role when it comes to boosting a company’s brand. By keeping your brand in front at all times, retargeting helps potential clients be aware of your company and its product and services. Furthermore, a blend of performance and brand awareness automatically generates more profit for the company.
3. Segments your Target Market
When online marketers utilize retargeting as a marketing strategy, they monitor site visitors and their website activities. Moreover, getting such crucial data helps you categorize the target audience according to their engagement level. Hence, you can craft specific messages that will prompt them to log back to the website and purchase a good or service.
Online marketing experts cite that you must know how to get your clients and engage with them for a retargeting campaign to be successful. For newbies, a custom audience is an advert targeting strategy that enables you to find your existing audience among various social media networks such as Facebook. Other than that, tips on how to target and reach your clients and get them to convert, include;
• Consideration campaigns
It involves using a product carousel to display products that dominate your sales. Moreover, it is purposely designed for site visitors who failed to scroll around your site to see your products and services.
• Loyalty campaigns
It is done by promoting items that complement what your site visitor previously bought. The main objective is to make the website guest a frequent customer.
• Conversion campaigns
In this campaign, use retargeting adverts to show items, which the site visitor had frequently viewed, for persuasion to buy.