What is Reputation Management?
An important aspect of having an online business presence and an effective digital marketing strategy is reputation management; the key to keeping your business associated with positive search engine results. Online reputation management takes various forms which makes it critical to understand.
Managing your online reputation is not the process of removing negative reviews, blog articles or social media posts. It is a process of displaying business transparency by providing you the opportunity to respond professionally and positively to reviews.
Read more below to find out 3 reasons why you should have a reputation management strategy for your business!
1. Helps You Manage Negative Reviews From the Platforms that Matter Most
There are different websites that utilize customer reviews as their main form of business. Sites like YELP, Google My Business, Facebook Reviews, and TripAdvisor, are high ranking sites that customers recognize and trust.
Interestingly enough, about 90% of consumers read online reviews before visiting businesses or paying for a product or service.
An effective reputation management software can help you find these negative reviews because it allows you to get in touch with customers quickly. In some cases, there may have been a misunderstanding or an error in your payment system that can be resolved quickly.
Most importantly, reaching out to customers who have given a negative review shows accountability and displays that your business cares.
2. Fast and Easy Way to Collect Positive Feedback for Your Business
Not only should you reach out to customers who have had issues with your products or services, but you should also encourage satisfied customers to give their review or rating.
Let them know that you’d like to find out about their experience so that if you’re doing everything right, you know your employees are doing their jobs.
Additionally, employee performances, services, or tools that need to be improved will be apparent, making your business run smoother.
Also to mention, if Google sees that your business has a collection of reviews or ratings, it will rank you higher in the search query because Google likes transparency.
Basically, the more positive online reviews you can encourage your customers to give, the more likely the overall perception of your company will improve.
3. Social Proof in Marketing
As mentioned briefly, a good reputation management strategy creates social proof for your business. Reviews are the new word of mouth, and your business’ reputation is an essential aspect of your overall marketing strategy.
Gaining more reviews means more social influence, and a better chance that your audience will choose your business over the competition.
Furthermore, reviews are evidence of either good or bad experiences. Even though your business will never consist of solely positive reviews (you can’t please everyone), a mix of both creates powerful credibility.
Social proof is a must in today’s digital world and using a review platform is a surefire way to strategically gain and manage what people are saying about your business.
So Where Do I Start?
If you’re looking for the right reputation management software, Review Builder has comprehensive and easy-to-use interface. You can increase your online visibility with this powerful platform.
Furthermore, Review Builder will allow you to manage multiple reviews under a single dashboard at your convenience. The platform will give you the tools needed to satisfy your customers and improve your online presence.
The reason you should use this service is because your online reputation is too important not to monitor.
Contact us today and start improving your online presence today!