connected tvCTV and OTT

The Differences Between OTT and Connected TV

Over the last decennium, advertising has taken so many drastic shifts. From a seller/consumer interaction, it has moved to a multi-channel, grander and multi-engagement way. TV has been a family pillar for quite a long time, yet consumed in an especially unexpected manner in comparison to only 10 years ago. Viewership hours have been skimming …

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