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AD SIZES

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MOBILE, TABLET & DESKTOP SIZES.

Recommended Ad Sizes:
728 X 90 LEADERBOARD / 300 X 250 MEDIUM RECTANGLE / 320 X 50 MOBILE LEADERBOARD* / 320 X 50 EXPANDABLE MOBILE* / 160 X 600 WIDE SKYSCRAPER / 300 X 600 HALF PAGE AD UNIT / * = SPECIAL REQUIREMENTS FOR THIS SIZE.

Leaderboard

Ad Size: 728x90

Wide Skyscraper

Ad Size: 160x600

Medium Rectangle

Ad Size: 300x250

Mobile & Tablet Ad Sizes:
GIF, PNG, JPG FOR STILL IMAGES / ANIMATED GIF FOR ANIMATIONS.
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Leaderboard
Ad Size:
728x90
Retina Asset
Size: 1456x180

Rectangle
Ad Size:
300x250
Retina Asset
Size: 600x500

Smartphone Static Banners:

300×250, 320×50, 320×480 Max Size: 40k – 1MB, depending on supply vendor

Tablet Static Banners:

300×250, 728×90, 160×600

Max Size:

150k – 1MB, depending on supply vendor *FOR OTHER SIZES CONTACT YOUR ACCOUNT EXECUTIVE.

Medium Rectangle

Ad Size: 300x250

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Half Page

Ad Size: 300x600

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Leaderboard

Ad Size: 728x90

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Wide Skyscraper

Ad Size: 160x600

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VIDEO AD SIZES

Facebook:

Help people discover your brand across Facebook products. Design your ad using various formats, placements and objectives to meet your marketing goals. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers. You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story. See for more information about each recommendation below
KEEP IN MIND
Not all information needs to be displayed in the imagery of your ad. Your ads will be running with captions and buttons as well. In some cases, only a photo is needed.

DESIGN RECOMMENDATIONS

  • File Type: MP4, MOV or GIF
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

TEXT RECOMMENDATIONS

  • Primary Text: 125 characters
  • Headline: 27 characters
  • Description: 27 characters

TECHNICAL REQUIREMENTS

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

360 VIDEOS

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle
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1080x1080 px
This ad size will be visible on your audiences social feeds. The ad size will be automatically adjusted to fit mobile phones
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1080x1920 px
This ad size will be applied to stories/reels on social media. Leave 250 px as a safe zone on the top and bottom for important info.
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1910x1000 px
This ad size appears in feed, and at the side of the feed. It appears smaller in most cases aside from the desktop in-feed display.

Instagram:

Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. 

You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

DESIGN RECOMMENDATIONS

  • File Type: MP4, MOV or GIF.
  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels.
  • Video Captions: Optional, but recommended.
  • Video Sound: Optional, but recommended

TEXT RECOMMENDATIONS

  • Primary Text: 125 characters.
  • Maximum Number of Hashtags: 30.

TECHNICAL REQUIREMENTS

  • Video Duration: 1 second to 60 minutes.
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels.
  • Aspect Ratio Tolerance: 1%.
Adfuel-Digital-Marketing
1080x1080 px
This ad size will be visible on your audiences social feeds. The ad size will be automatically adjusted to fit mobile phones.
Adfuel-Digital-Marketing
1080x1920 px
This ad size will be applied to stories/reels on social media. Leave 250 px as a safe zone on the top and bottom for important info.

TikTok:

TikTok advertising is an emerging marketing trend for brands to reach out to their targeted audience on the platform. With TikTok’s large user base and its popularity among teenagers, brands can use this platform to advertise their products or services without having to spend too much money on advertising campaigns or celebrity endorsements

DESIGN RECOMMENDATIONS

  • Minimum Width:720 px.
  • Minimum Height: 1280 px.
  • Resolution: 720x1280
  • Video Ratio: 9:16.
  • Video File Size: 500 MB.
  • Minimum Video Length: 1 second.
  • Maximum Video Length: 5-15 seconds.
Adfuel-Digital-Marketing

CTV and OTT:

CTV and OTT advertising are different in the way they are delivered. CTV is a one-way transmission of content to the viewer, while OTT means that viewers can choose when and where they want to watch the content. They both have their pros and cons, but CTV is more popular than OTT because it is easier for advertisers to reach their audience with it. 

The video specifications for CTV and OTT advertising are different. CTV ads are typically shorter than OTT ads and they are designed to be watched on a TV screen. OTT ads, on the other hand, may be longer, but they can also be watched on any device.

THE FOLLOWING ARE SOME OF THE KEY SPECIFICATIONS FOR CTV AND OTT ADVERTISING:

  • Aspect Ratio: 16:9 (best quality for CTV, but they also support 4:3).
  • Max File Size: 25MB to 10GB.
  • Video length: 15 sec to 6 minutes.
  • Frame Rate: Different CTV/OTT platforms have dierent frame rate.
  • File Type: .mp4, .mov, .mpeg, .avi, or .asf.
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Other Specifications:

  • Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible. 
  • Creatives must occupy the entire space of the imagesize you’ve chosen. 
  • Creatives cannot appear sideways or upside down 
  • Creatives cannot be segmented, contain multiple copies of itself within the ad, or other wise appear to be more than one ad.
  • Creatives with partially black or white backgrounds, you must add a visible border of a contrasting color to the majority background color of the ad. 
  • File size must be 40K or smaller – applies to first and third party ads. 
  • All creatives must open a new page on click, cannot open in the same page. 
  • Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static. 
  • Flash creatives must use the clickTAG function on the top-most layer and must have the stop(); function on the last frame of the animation. 
  • First party back-up static image is supported. Best practice is to always provide a back-up static image. 
  • In-banner video creatives should be in flash format with a 50kb max file load and a 2MB load for the secondary file 
  • There is no length limit for click to start video ads, but thevideo should immediately go to the landing page upon completion. 
  • For auto-start video ads, there is a 15 second limit. 
  • Audio should not be heard unless initiated by a mouse-over; 
  • Video should be backstopped by a static 300×250 which should click through to a landing page. 
  • All in-banner video ads must include the play, pause, mute and unmute.
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