Ad Sizes

MOBILE, TABLET & DESKTOP SIZES

Recommended Ad Sizes:

Mobile & Tablet Ad Sizes:

Mobile Tablet Desktop Ads Size
Mobile Tablet Desktop Ads Size 2
Medium Rectange Ads Size
Half Page Ads Size
Leader board Ads Size
Wide Skyscrapper Ads Size

Smartphone Static Banners:

Tablet Static Banners:

Max Size:

VIDEO AD SIZES

Facebook:

Help people discover your brand across Facebook products. Design your ad using various formats, placements and objectives to meet your marketing goals.

Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.

You can use the video format in the Facebook News Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story. 

See for more information about each recommendation below.

Design Recommendations

Text Recommendations

Technical Requirements

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.
Social Media Ad Sizes
Social Media Ad Sizes 2

Instagram:

Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers.

You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

Design Recommendations

Text Recommendations

Technical Requirements

Social Media Ad Sizes

TikTok:

TikTok advertising is an emerging marketing trend for brands to reach out to their targeted audience on the platform. With TikTok’s large user base and its popularity among teenagers, brands can use this platform to advertise their products or services without having to spend too much money on advertising campaigns or celebrity endorsements
tiktok Adfuel AdSizes

CTV and OTT:

CTV and OTT advertising are different in the way they are delivered. CTV is a one-way transmission of content to the viewer, while OTT means that viewers can choose when and where they want to watch the content. They both have their pros and cons, but CTV is more popular than OTT because it is easier for advertisers to reach their audience with it. 

The video specifications for CTV and OTT advertising are different. CTV ads are typically shorter than OTT ads and they are designed to be watched on a TV screen. OTT ads, on the other hand, may be longer, but they can also be watched on any device.

The following are some of the key specifications for CTV and OTT advertising:

CTV OTT Adfuel AdSizes

OTHER SPECIFICATIONS

  • Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible.
  • Creatives must occupy the entire space of the imagesize you’ve chosen.
  • Creatives cannot appear sideways or upside down
  • Creatives cannot be segmented, contain multiple copies of itself within the ad, or other wise appear to be more than one ad.
  • Creatives with partially black or white backgrounds, you must add a visible border of a contrasting color to the majority background color of the ad.
  • File size must be 40K or smaller – applies to first and third party ads.
  • All creatives must open a new page on click, cannot open in the same page.
  • Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
  • Flash creatives must use the clickTAG function on the top-most layer and must have the stop(); function on the last frame of the animation.
  • First party back-up static image is supported. Best practice is to always provide a back-up static image.
  • In-banner video creatives should be in flash format with a 50kb max file load and a 2MB load for the secondary file
  • There is no length limit for click to start video ads, but thevideo should immediately go to the landing page upon completion.
  • For auto-start video ads, there is a 15 second limit.
  • Audio should not be heard unless initiated by a mouse-over;
  • Video should be backstopped by a static 300×250 which should click through to a landing page.
  • All in-banner video ads must include the play, pause, mute and unmute.